About Us

French

Butter

French Butter is a premier tabletop production company focused on creating visually stunning food content that captures the emotional essence of every dish. Founding director and DP Brett Froomer is joined by director and DP Etienne Proulx. Together they combine their passion for food and liquids filmmaking to produce provocative images that inspire delicious, craveable outcomes.

Froomer’s innate talent for capturing inspiring food, combined with his culinary roots, has made him one of advertising’s leading and most sought-after tabletop directors. Proulx is a visionary director, cinematographer, and master rigger known throughout the international high-speed motion control tabletop advertising industry for his unparalleled liquid expertise.

Our Clients

FB Client Logos 1
FB Client Logos 12
blue freshly logo
FB Client Logos 2
FB Client Logos 3
FB Client Logos 4
FB Client Logos 5
FB Client Logos 6
FB Client Logos 7
FB Client Logos 9
FB Client Logos 10
FB Client Logos 11
FB Client Logos 13
FB Client Logos 14
FB Client Logos 15
FB Client Logos Batch 2 1
FB Client Logos Batch 2 2
FB Client Logos Batch 2 3
FB Client Logos Batch 2 4
FB Client Logos Batch 2 5
FB Client Logos Batch 2 7
FB Client Logos Batch 2 8
FB Client Logos Batch 2 9
FB Client Logos Batch 2 10
FB Client Logos Batch 2 11
FB Client Logos Batch 2 12
FB Client Logos Batch 2 13
FB Client Logos Batch 2 14
FB Client Logos Batch 2 15
FB Client Logos Batch 2 16
FB Client Logos Batch 2 17
FB Client Logos Batch 2 18
FB Client Logos Batch 2 19
FB Client Logos Batch 2 20
pepsi blue logo 1
image 2023 08 07T06 30 56 240Z

Woman Owned

Susan Froomer shines her light as the CEO and President of French Butter, a film production company focused on food and tabletop. Building from the ground up, Susan grew the business from a one director company to now three premiere directors. Her strategic business vision is the powerful force to French Butter’s success. Susan Froomer founded French Butter in 2019, and has been working in the industry for over 25 years.

French Butter is committed to diversity and inclusion. In keeping with our mission, we have been certified by the Women’s Business Enterprise National Council (WBENC). French Butter is also a member of Free the Work, a nonprofit dedicated to expanding underrepresented creators.

png transparent woman owned business logo company business company text service
BLACK IN FILM

Diversity and Inclusion

At French Butter, we firmly believe that diversity and inclusion are essential pillars for creativity, innovation, and success in the entertainment industry. We strive to foster an environment that embraces and celebrates unique perspectives, backgrounds, and experiences of our employees, partners, and collaborators.

Our commitment to diversity and inclusion encompasses all aspects of our company. In keeping with our mission, French Butter is affiliated with Change the Lens, Black in Film, and BLAC Internship.

  

Environment and Sustainability

French Butter recognizes our responsibility to minimize our environmental impact and contribute to long-term sustainability of our industry and planet. We are committed to integrating environmentally friendly practices into all aspects of our production process, from pre-production to post-production.

Our Executive Producer, Irec Kriske, is a AICP Board Member on the Green Initiatives Committee. French Butter is also a member of Green the Bid, a 501c nonprofit organization committed to adding, and advocating for, line items for sustainability on each shoot’s bid as standard practice.

GTBHi ResLogo