French Butter is a premier tabletop production company focused on creating visually stunning food content that captures the emotional essence of every dish. Founding director and DP Brett Froomer is joined by director and DP Etienne Proulx. Together they combine their passion for food and liquids filmmaking to produce provocative images that inspire delicious, craveable outcomes.
Froomer’s innate talent for capturing inspiring food, combined with his culinary roots, has made him one of advertising’s leading and most sought-after tabletop directors. Proulx is a visionary director, cinematographer, and master rigger known throughout the international high-speed motion control tabletop advertising industry for his unparalleled liquid expertise.
French Butter is committed to diversity and inclusion. In keeping with our mission, we have been certified by the Women’s Business Enterprise National Council (WBENC). French Butter is also a member of Free the Work, a nonprofit dedicated to expanding underrepresented creators.
At French Butter, we firmly believe that diversity and inclusion are essential pillars for creativity, innovation, and success in the entertainment industry. We strive to foster an environment that embraces and celebrates unique perspectives, backgrounds, and experiences of our employees, partners, and collaborators.
Our commitment to diversity and inclusion encompasses all aspects of our company. In keeping with our mission, French Butter is affiliated with Change the Lens, Black in Film, and BLAC Internship.
French Butter recognizes our responsibility to minimize our environmental impact and contribute to long-term sustainability of our industry and planet. We are committed to integrating environmentally friendly practices into all aspects of our production process, from pre-production to post-production.
Our Executive Producer, Irec Kriske, is a AICP Board Member on the Green Initiatives Committee. French Butter is also a member of Green the Bid, a 501c nonprofit organization committed to adding, and advocating for, line items for sustainability on each shoot’s bid as standard practice.
Sonia Blum
312.519.0911
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