French Butter is a premier tabletop production company creating visually stunning food content that captures the emotional essence of every dish. Founding director and DP Brett Froomer, joined by directors and DPs Anneke Schoneveld and Etienne Proulx, combine their passion for food, liquids, and live-action filmmaking to produce provocative images that inspire craveable outcomes.
Froomer's innate talent for capturing inspiring food, combined with his culinary roots, has made him one of advertising's leading and sought-after tabletop directors. Schoneveld's focus on emotion and lifestyle offers a fresh, personally-defined perspective with food/live-action advertising. Proulx is the visionary director, cinematographer, and master rigger known throughout the international high-speed motion control tabletop advertising industry for his unparalleled liquid expertise.
French Butter is a proudly woman-owned and WBENC-certified production company that promotes diverse hiring practices. The company also owns Pilsen Studios, a 20,000 sq ft. Chicago production facility with state-of-the-art motion control robotics and a full commercial kitchen. Pilsen Studios contains two 5,000’ studios and a 1,500’ client mezzanine area. www.pilsenstudios.com.
With French Butter and Pilsen Studios, clients are provided with all the necessary tools, space, and expertise to create award-winning commercials.
Women Owned: French Butter is committed to diversity and inclusion and in keeping with our mission, we have been certified by the Women’s Business Enterprise National Council (WBENC). Susan Froomer, our president, and CEO founded French Butter in 2019 has been working in the industry for over 25 years.
Susan Froomer shines her light as the new CEO of woman- owned French Butter, a film production company focused on food and tabletop. Building the infrastructure from the ground up, Susan grew the business from one director company to now three premiere directors. Her strategic business vision is the powerful force to French Butter’s success.